David Alston: The ‘Social Phone’ is ringing. Selling community engagement to the C-Suite

Social media is not a media. It’s yet another two-way communication channel for your customers, your community, to reach out to you on. And they ARE most definitely reaching out to you now – but are you listening to them? Maybe you hear the ‘social phone’ ringing but you don’t know what you say when you answer it? Does the C-Suite understand and support you if you do decide to jump in with both feet?

Web 2.0 social media sites have made it much easier for customers to express their issues, joys and needs online vs. the traditional, old school channels like phone, email and in-person. Customers are communicating with each other in social media each and every day and for the most part they expect their favorite brands to be accessible in the same way. This is an age where customers no longer line up to reach a brand, it’s where brands line up to reach a customer.

In this interactive session we’ll talk about what to listen for, what to say when you engage, and of course, how to measure your efforts and ‘convince the boss’.

The ’social phone’ is ringing. So, the question is: Are you ready to take the call?

David Alston, Radian6: The Social Phone is Ringing, recorded at The BIG Conference on 10/13/09