Agenda

8:00 Registration – Networking – Streaming interviews on the move

8:50 – 9:00 Lynnelle Wilson:
Welcome and Introductions

9:00 – 10:00 Chris Brogan:
The Attention Wars and the Rise of the Trust Agent
The Attention Wars are raging. It’s not just 500 channels. It’s 500 distractions. Your message is invisible in the fray, and you’ve fallen behind in the online aspects of business communication. Join Chris Brogan, president of New Marketing Labs, LLC, for an energetic and informative conversation about the business implications of a new breed of business communicator: the Trust Agent. Learn how to “be human at a distance.” Discover how your business can take advantage of the relationship-centric tools of the new Web. Understand how to make your first moves in this space. You’ve heard the hype: start learning the first moves that will help your business succeed.

Watch Recorded Session – Chris Brogan at TBC09

10:00 – 11:00 Tim Hayden:
Holistic Social Marketing – Experiential and Mobile Media

Social technology is evolving relationships and the way the people around the world communicate with each other. Both tightly knit and loosely bound relationships are making offline word-of-mouth more powerful than ever. Every touch point for your brand must be aligned and delivering an experience that leaves an indelible smile upon the prospects and customers you aim to engage and sustain. In the middle of it all, mobile media will empower you to deliver a timely relevant message just around the corner or miles away. Let’s talk about how you keep it all together and improve your marketing success.

11:00 – 11:20 BREAK 1: Networking, Streaming Interviews on-the-move
11:20 – 12:20 David Alston:
The ‘Social Phone’ is ringing – Selling community engagement to the C-Suite

Social media is not a media. It’s yet another two-way communication channel for your customers, your community, to reach out to you on. And they ARE most definitely reaching out to you now – but are you listening to them? Maybe you hear the ‘social phone’ ringing but you don’t know what you say when you answer it? Does the C-Suite understand and support you if you do decide to jump in with both feet?

Web 2.0 social media sites have made it much easier for customers to express their issues, joys and needs online vs. the traditional, old school channels like phone, email and in-person. Customers are communicating with each other in social media each and every day and for the most part they expect their favorite brands to be accessible in the same way. This is an age where customers no longer line up to reach a brand, it’s where brands line up to reach a customer.

In this interactive session we’ll talk about what to listen for, what to say when you engage, and of course, how to measure your efforts and ‘convince the boss’.

The ‘social phone’ is ringing. So, the question is: Are you ready to take the call?

12:20 – 1:00 LUNCH – served on site
1:00 – 2:00 Corrisa St. Laurent:
Connecting Social Media and eMail Marketing

These days, staying top-of-mind with customers and building word-of-mouth comes through staying in touch where your customers are…on social media sites and on email. Learn how to integrate your social media presence with email marketing to strengthen your messages, build deeper relationships and referrals, and close the digital marketing loop by connecting, informing and growing your customer base.

2:00 – 3:00 Mike Volpe:
You have fans – so NOW what? Conversion, Landing Pages, Offers

The offer and landing page are important parts of any lead generation marketing campaign. This is where the conversion takes place to fill the top of the sales funnel. You work really hard on all your blogging and social media efforts, but without attractive offers and optimized landing pages, all that effort goes to waste. There is a lot that goes into a successful landing page from the offer to the call-to-action, to the landing page layout. This session will cover all the basics of how to convert more of your traffic into leads and sales and actually make something worthwhile out of all your inbound marketing effort.

3:00 – 3:15 BREAK 2: Networking, Streaming Interviews on-the-move.
3:15 – 4:00 How We Got Started

Laurie Brooks, L.L.Bean; Tami Kennedy, Shipyard Brewing Company; Fred Abaroa, Costa Vida Fresh Mexican Grill

4:00 – 5:00 Panel Discussion & Q/A – All speakers panel

Kathleen Shannon, moderator

5:00 – 5:10 Closing Remarks
5:10 – 6:30 Reception; On the Dock (pray for sun!)

Cold River Vodka, sponsor

7:30 … Maine TweetUp: Next door – at the Comedy Connection

Guitar Hero/Rock Band – Be BOLD. You know you want to.

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